How a project runs
Five stages, and you know the price before stage one.
Pick from the rate card
The deliverable, its price and the included revision rounds are published. If what you need is not on the card, we price it and explain how we arrived at the figure.
Brief
A working session establishing what the piece has to do and who it speaks to. Included in the deliverable price rather than charged as discovery.
First presentation
Concepts presented with the reasoning behind each. This is round one of the included rounds and we say so plainly.
Revisions, counted
Each round is confirmed in writing as it begins, so you always know which round you are on and how many remain.
Production and handover
Print-ready artwork or developer handover, plus layered source files and typeface licences in your name.
What this costs us
We cannot price by client size. A large manufacturer pays the card price, which is frequently well below what a studio would have quoted them.
Prospects compare us before calling. A published figure can be rejected without a conversation, and we lose work we might have won in a meeting.
Revision limits are enforced gently. Counting rounds openly means clients use fewer of them, which reduces the additional revenue most studios earn from scope drift.
We hand over files and fonts. Retaining working files is a standard retention device and we have given it up.
Frequently asked
Is the rate card really the price?
Yes, for everything on it, regardless of your size. Work that falls outside the card is priced individually and we explain how we reached the figure.
How many revision rounds are included?
It varies by deliverable and is stated on the card. Identity work includes three; print collateral includes two. Further rounds carry a published price.
What counts as a round?
A consolidated set of feedback from your side, responded to in full. We confirm in writing when a round begins, so the count is never disputed.
Why not price by value?
Because it means the same work costs different clients different amounts based on what they appear able to pay, and the buyer has no way to know.
Who owns the source files?
You do, on completion, layered and editable, with typeface licences purchased in your name.
Are print costs included?
No. We prepare artwork to specification and liaise with the printer; the printer invoices you directly at their own price.
Do you do discovery?
A brief session is included in every deliverable price. Larger positioning work is a separate fixed engagement, sold standalone.
Can we buy retained time?
Yes, at a published day rate on thirty day rolling terms, with unused time carried rather than absorbed.